Automobili Lamborghini’s “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60th anniversary

After 7 months of exclusive NFT drops, existing customers will receive a custom collectible to celebrate the iconic supercar manufacturer’s diamond jubilee.

Sant’Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) — Automobili Lamborghini has nearly reached the end of “The Epic Road Trip”, an 8-month journey that culminates in a momentous milestone: the legendary brand’s 60th anniversary.

Developed in partnership with INVNT.ATOM™  and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences – including the opportunity to be one of the first to preview the latest Lamborghini model before it’s released to the public.

Collectors of “The Epic Road Trip” will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:

  • Access to Collectors-only Discord community/channel
  • Exclusive mobile and desktop wallpapers
  • Centro Stile sketch from Mitja Borkert, Head of Design
  • GLB file for Lamborghini consumers to experience in the metaverse
  • An intimate VIP tour of the Lamborghini Sant’Agata headquarters
  • Exclusive first look at the latest Lamborghini model

As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and “The Epic Road Trip” asset holders. “Lamborghini’s commitment to innovation extends beyond our super sports cars and into all aspects of our business – specially as we reach younger generations,” says Christian Mastro Marketing Director of Automobili Lamborghini. “The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.”

Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to “The Epic Road Trip” collectors who have purchased 2 or more NFTs across Drops 1 through 8.

In addition, all holders of the commemorative NFT will receive token-gated access to an exclusive, AMA-style session with senior Lamborghini executives discussing Lamborghini’s past, present, and future.

The final drop of “The Epic Road Trip” begins March 20th – 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.

While “The Epic Road Trip” will be concluding soon, this is only the beginning of Lamborghini’s Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.

Photos and videos: media.lamborghini.com
Hype Reel of the campaign to date

Media kit (hi-res photos and bios)

Information on Automobili Lamborghini: lamborghini.com

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About Automobili Lamborghini’s “The Epic Road Trip”

Automobili Lamborghini, together with Web3 Pro and INVNT.ATOM, invite fans, collectors, and enthusiasts to be a part of The Epic Road Trip, a series of digital collectibles that unlock utilities, and experiences – including the opportunity to be one of the first to preview a new Lamborghini model. The collection consists of four NFTs released each month for 8 months, across 4 consecutive days, each available to purchase for 24 hours only. All base collectible NFTs will be limited to an edition of 1,963 and the fourth rare NFT will be available in a limited edition of 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued – either the three base NFTs or three base plus the limited edition – will receive a special NFT revealing the next Lamborghini model.

About INVNT.ATOM™

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward- thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

About Web3 Pro™

Since 2018, Web3 Pro has been a pioneer in developing innovative technologies that enables enterprise brands, creative agencies, marketing agencies, and their clients to harness the power of Web 3.0, community-based marketing. Our platforms, including the NFT PRO white-label marketplace and HUB engagement platform, are designed with the end customer in mind, which enables successful campaigns and strategies that boost important revenue, engagement, and marketing-related key performance metrics. For more information about Web3 Pro, visit: www.web3pro.com.

Attachment

For “The Epic Road Trip” campaign & press inquiries:
Paola Cracknell
pcracknell@invnt.com

For [INVNT GROUP] and INVNT.ATOM press inquiries:
Jhonathan Mendez de Leon
jmendezdeleon@invnt.com

For Web3 Pro press inquiries:
Bekkah Frisch
bekkahf@web3pro.com

GlobeNewswire Distribution ID 8785335

Sport, Arts and Culture honours internationally renowned photojournalist and freedom stalwart Dr Peter Magubane, 10 Mar

The National Department of Sport, Arts and Culture invites the media to a celebration of the life and times of Dr Peter Magubane, an international icon best known for his journalistic and photographic work under the repressive apartheid government.

The occasion takes place on Friday, 10 March 2023 at the Freedom Park Heritage Site & Museum, in Pretoria as part of the Van Toeka Af Living Legends Recognition Series (VTALLRS).

Magubane’s coverage of the 1976 June 16 student uprisings earned him worldwide acclaim and led to a multitude of international photographic and journalistic awards. Magubane became Nelson Mandela’s official photographer following Mandela’s release in 1990. He has published 17 books, two of which were banned by the apartheid government.

Since the establishment of the new democracy, he stopped covering news and has concentrated on exhibitions and publishing work from his extensive archive done over a long and distinguished career as South Africa’s foremost photojournalist.

Previous recipients of this VTALLRS Ministerial honour include Professor Pitika Ntuli, Dr James Matthews and most recently, the late Dr Latozi ‘Madosini’ Mphahleni.

The VTALLRS is an initiative of the Department of Sport, Arts and Culture and serves to honour such living legends who have played a pivotal role in society and have made a significant contribution towards the arts and culture sector.

Source: Government of South Africa

Western Cape Government outlines plans to tackle energy crisis

#EnergyDigicons – Western Cape Government & Executive Mayor of George outline plans to tackle energy crisis

Premier Alan Winde held his 2nd Energy Digicon today. He was joined by Executive Mayor of George Alderman Leon Van Wyk and the Premier’s Special Advisor on energy, Mr. Alwie Lester.

The objective of the digicons is to keep the public informed of what the Western Cape Government (WGC) and its partners are doing to tackle the ongoing blackouts, which continue to significantly damage our economy.

“All our citizens deserve transparency around all our efforts to combat the energy crisis. Everything we have at our disposal needs to be considered to end this crisis,” said Premier Winde.

This week President Cyril Ramaphosa unveiled his new Cabinet, naming Dr. Kgosientsho Ramakgopa as his Electricity Minister.

In response to this, the Premier said in the Digicon, “We need energy experts, not more politicians, to help us grow our electricity generation capabilities.”

He added, “While I do not believe we need another Cabinet post to be created to deal with the power crisis, I am very willing to work with Minister Ramakgopa to end this crisis.”

Mr. Lester outlined some of the objectives of the Western Cape Government Energy Resilience Plan: to reduce the impact of blackouts on businesses and citizens and to facilitate a lower reliance on Eskom through the following short-, medium – and long-term measures:

Loadshedding Relief Programme – this will amongst others see emergency packs consisting of power packs distributed to indigent households;

Provincial Integrated Resource Plan – this includes a basket of options including green and alternative energy sources;

Demand Side Management Programme – the public needs to play its part in taking the strain off of the power grid by reducing power usage wherever they can, but crucially this has to be aligned around incentivizing and rewarding actions taken to reduce usage;

New Emergency Generation Programme;

Network Development Programme

In his presentation, Mayor Van Wyk detailed George Municipality’s Energy Resilience Plan. Among the salient points:

Prioritising the municipality’s consumption through own generation and demand management – this would entail self-generation of up to 3 MW and reducing own power consumption by 4MW through numerous initiatives;

Commissioning of three solar power plants to come online between 2023 and 2025;

Battery storage facility

Through these interventions, the municipality will be able to cushion residents from several stages of power cuts.

Mayor Van Wyk noted, “The Digicons give us an opportunity to discuss the enormous challenges that we face with the level of loadshedding imposed on us. It is extremely valuable for George Municipality to have been able to participate. We are able to share our strategy in terms of making us more energy resilient and ensuring that we are able to assist our residents with renewable energy. We are being very proactive in making sure that we have put our plans together both in the short and long term.

Premier Winde concluded, “Our municipalities have been hard at work drawing up their own energy plans. We must confront this disaster both at provincial government and local government levels. It is only by working together through partnerships that we will be able to end the blackouts.”

Source: Government of South Africa

North West Legislature hosts Agriculture Sectoral Parliament, 10 Mar

North West Legislature to Host Agriculture Sectoral Parliament at the North West Legislature Auditorium

On Friday, 10 March 2023, the North West Provincial Legislature will be hosting the Agriculture Sectoral Parliament under the theme: Climate Change and Environment Population in the North West: What Will It mean for Agriculture and Food Security in the Province at the North West Legislature Auditorium at 10h00.

The sectoral parliament discussions will focus on the following topics;

Climate Change and Environmental Population

Funding opportunities available for farmers

Mechanism and technology available to mitigate climate change and environmental population

Capacity Building for Farmers

The objective of the sectoral parliament is to ensure that oversight and public participation is enhanced by creating a platform for the relevant stakeholders in the North West province and to engage with Members of Provincial Legislature and the Executive on issues of agriculture as a significant contributor to the provincial economy. Furthermore it is to promote an understanding of climate change and environmental population impact as a threat to food security and mobilize support for farmers, as well to look at available mechanism and technologies that can be used to reduce the impact.

Agriculture is a complex activity in which the growth of crops and livestock have to be balanced perfectly. The process of agricultural pollution stems from the many stages its growth goes through. Poor land management also leads to an irreversible decline in soil fertility. Profound land management is crucial for keeping agricultural pollution to a minimum level. Therefore, farmers should have the awareness of how their actions can impact the environment pollution.

The MEC and HOD of the Department of Agriculture; Farmers Forums; Women in agriculture; Agricultural SMMEs; District Directors of the Department of Agriculture and the Department of Land Reform and Rural Development will form part of the event.

The event will be streamed live in the North West Provincial Legislature Facebook and other social media platforms such as YouTube Channel.

Source: Government of South Africa

MEC Tertuis Simmers hands over houses to Masakhane beneficiaries, 10 Mar

Minister Simmers to visit Overstrand Municipality and deliver new houses at Masakhane as well as Blompark projects

On Friday 10 March, beneficiaries from Masakhane in Gaansbaai will receive keys to their new homes from the Minister of Infrastructure Tertuis Simmers. With 150 units completed thus far, the R98 Million project will see the first group of beneficiaries move into their homes tomorrow.

This historical ceremony will be followed by another housing handover at the Blompark housing project. A sum of 100 units has already been handed over and is well on track to deliver the targeted 150 houses before the end of the 2022/23 fiscal year.

Speaking ahead of the visit Simmers said: “This scheduled visit, will highlight the Western Cape Government’s ongoing delivery of projects. In under two years of turning the sod, these projects have delivered over 250 units, respectively. An exemplary model for collaborations between the spheres of government.”

Source: Government of South Africa