{"id":40430,"date":"2021-06-30T05:15:31","date_gmt":"2021-06-30T05:15:31","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=75799"},"modified":"2021-06-30T05:15:31","modified_gmt":"2021-06-30T05:15:31","slug":"la-suite-sophi-io-de-the-globe-and-mail-remporte-un-digiday-media-award","status":"publish","type":"post","link":"https:\/\/dailysouthafrica.com\/la-suite-sophi-io-de-the-globe-and-mail-remporte-un-digiday-media-award\/","title":{"rendered":"La suite Sophi.io de The Globe and Mail remporte un Digiday Media Award"},"content":{"rendered":"

Digiday d\u00e9cerne le prix de la meilleure plateforme d’\u00e9diteurs \u00e0 Sophi.io, une suite d’outils d’automatisation, d’optimisation et de pr\u00e9vision bas\u00e9s sur l’intelligence artificielle et d\u00e9velopp\u00e9s par The Globe and Mail<\/h4>\n

TORONTO, 29 juin 2021 (GLOBE NEWSWIRE) — Sophi.io<\/a>, le moteur d’automatisation et de pr\u00e9vision bas\u00e9 sur l’intelligence artificielle de The Globe and Mail, a remport\u00e9 le prix Digiday Media 2021 dans la cat\u00e9gorie \u00ab\u00a0Meilleure plateforme d’\u00e9diteurs\u00a0\u00bb, un prix qui r\u00e9compense la technologie la plus efficace pour aider les \u00e9diteurs \u00e0 atteindre leurs objectifs.<\/p>\n

\u00ab\u00a0L’intelligence artificielle est une technologie essentielle pour aider les \u00e9diteurs \u00e0 ajouter une valeur authentique aux articles, car elle permet de mesurer leur succ\u00e8s par des moyens autres que le nombre de pages consult\u00e9es et la viralit\u00e9. Par exemple, Sophi est en mesure de fournir des donn\u00e9es sur l’impact de chaque article de The Globe and Mail sur la r\u00e9tention des abonn\u00e9s ainsi que leur acquisition, leur potentiel d’inscription et les retomb\u00e9es publicitaires. En outre, pour d\u00e9ployer efficacement l’apprentissage automatique, environ 10\u00a0% des effectifs de The Globe and Mail sont d\u00e9sormais des experts de la science et de l’ing\u00e9nierie des donn\u00e9es, recrut\u00e9s pour d\u00e9velopper Sophi et faire progresser davantage encore la strat\u00e9gie\u00a0\u00bb, selon Digiday.<\/p>\n

Ces prix r\u00e9compensent les soci\u00e9t\u00e9s, les technologies et les campagnes qui se sont d\u00e9marqu\u00e9es dans les m\u00e9dias au cours de l’ann\u00e9e \u00e9coul\u00e9e. \u00ab\u00a0Cette ann\u00e9e, la concurrence a \u00e9t\u00e9 rude, et les programmes solides. L’innovation et les grandes id\u00e9es ont \u00e9largi le terrain de jeu pour de nombreux gagnants, m\u00eame au cours d’une ann\u00e9e o\u00f9 les confinements ont limit\u00e9 les lieux et modes de travail (et de jeu) des uns et des autres\u00a0\u00bb, pour Digiday.<\/p>\n

Phillip Crawley, \u00e9diteur et PDG de The Globe and Mail, a comment\u00e9 ainsi cette r\u00e9compense\u00a0: \u00ab\u00a0C’est un honneur d’avoir \u00e9t\u00e9 choisi comme laur\u00e9at du Media Award de Digiday pour la Meilleure plateforme d’\u00e9diteurs. Nous ne sommes pas souvent face aux entreprises \u0153uvrant dans les m\u00e9dias et le marketing, mais nos investissements dans Sophi ont \u00e9t\u00e9 motiv\u00e9s par le fait que notre technologie peut directement stimuler la performance et la croissance \u00e9conomique des entreprises d’un large \u00e9ventail de secteurs d’activit\u00e9.\u00a0\u00bb<\/p>\n

Les autres finalistes de la cat\u00e9gorie \u00ab\u00a0Meilleure plateforme d’\u00e9diteurs\u00a0\u00bb \u00e9taient\u00a0: Piano, Connatix, Insticator, Duration Media et Adapex LLC.<\/p>\n

Sophi est un syst\u00e8me d’intelligence artificielle qui aide les \u00e9diteurs \u00e0 identifier leur contenu le plus pr\u00e9cieux et \u00e0 en tirer parti. Il poss\u00e8de de puissantes capacit\u00e9s pr\u00e9visionnelles\u00a0: en s’appuyant sur le traitement automatique du langage naturel, Sophi Dynamic Paywall<\/a>, un moteur de p\u00e9age de lecture num\u00e9rique enti\u00e8rement dynamique, personnalis\u00e9 et en temps r\u00e9el, analyse le contenu et le comportement de l’utilisateur afin de d\u00e9terminer quand demander de l’argent ou une adresse e-mail \u00e0 un lecteur, et quand le laisser tranquille.<\/p>\n

Sophi Site Automation<\/a> g\u00e8re de mani\u00e8re autonome le contenu num\u00e9rique pour trouver et promouvoir les articles les plus pr\u00e9cieux. Il place 99\u00a0% de ce contenu sur toutes les pages num\u00e9riques de The Globe and Mail, y compris sa page d’accueil et ses pages de section. Sophi conna\u00eet un tel succ\u00e8s qu’il est d\u00e9sormais \u00e9galement utilis\u00e9 dans le cadre de la mise en page pour impression. Sophi est disponible pour les \u00e9diteurs du monde entier afin de permettre \u00e0 leurs producteurs de contenu de se concentrer sur la cr\u00e9ation du meilleur contenu possible.<\/p>\n

D\u00e9but juin, Sophi a remport\u00e9 les Global Media Awards 2021 de l’International News Media Association (INMA) dans les cat\u00e9gories \u00ab\u00a0Meilleure solution de l’exposition en Am\u00e9rique du Nord\u00a0\u00bb et \u00ab\u00a0Meilleure utilisation des donn\u00e9es pour automatiser ou personnaliser\u00a0\u00bb. Sophi a \u00e9galement remport\u00e9 le Online Journalism Award (OJA) pour l’Innovation technique au service du journalisme num\u00e9rique, remis par la Online News Association (ONA), ainsi que le World Digital Media Award et le North American Digital Media Award d\u00e9cern\u00e9s par The World Association of News Publishers (WAN-IFRA) dans la cat\u00e9gorie \u00ab\u00a0Meilleure start-up de la presse num\u00e9rique\u00a0\u00bb.<\/p>\n

\u00c0 propos de Sophi.io<\/strong><\/p>\n

Sophi.io (https:\/\/www.sophi.io<\/a>) est une suite d’outils d’optimisation et de pr\u00e9vision bas\u00e9s sur l’IA qui aide les \u00e9diteurs de contenu \u00e0 prendre des d\u00e9cisions strat\u00e9giques et tactiques importantes. Les solutions de Sophi vont de Sophi Site Automation et Sophi for Paywalls \u00e0 Sophi Analytics, un syst\u00e8me d’aide \u00e0 la d\u00e9cision pour les \u00e9diteurs de contenu. Sophi vise \u00e0 am\u00e9liorer les mesures qui comptent le plus pour toute entreprise, telles que la r\u00e9tention et l’acquisition d’abonn\u00e9s, l’engagement, la r\u00e9cence, la fr\u00e9quence et le volume.<\/p>\n

Contact\nJamie Rubenovitch\nResponsable marketing, Sophi.io\nThe Globe and Mail\n416-585-3355\njrubenovitch@globeandmail.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"
Digiday d\u00e9cerne le prix de la meilleure plateforme d\u2019\u00e9diteurs \u00e0 Sophi.io, une suite d\u2019outils d\u2019automatisation, d\u2019optimisation et de pr\u00e9vision bas\u00e9s sur l\u2019intelligence artificielle et d\u00e9velopp\u00e9s par The Globe and Mail TORONTO, 29 juin 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io, le moteur d\u2019automatisation et de pr\u00e9vision bas\u00e9 sur l\u2019intelligence artificielle de The Globe and Mail, a remport\u00e9 [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"\nLa suite Sophi.io de The Globe and Mail remporte un Digiday Media Award - Daily South Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailysouthafrica.com\/la-suite-sophi-io-de-the-globe-and-mail-remporte-un-digiday-media-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La suite Sophi.io de The Globe and Mail remporte un Digiday Media Award - 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