{"id":40607,"date":"2021-07-08T05:33:58","date_gmt":"2021-07-08T05:33:58","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=76128"},"modified":"2021-07-08T05:33:58","modified_gmt":"2021-07-08T05:33:58","slug":"sophi-io-de-the-globe-and-mail-remporte-un-north-american-digital-media-award-de-la-wan-ifra","status":"publish","type":"post","link":"https:\/\/dailysouthafrica.com\/sophi-io-de-the-globe-and-mail-remporte-un-north-american-digital-media-award-de-la-wan-ifra\/","title":{"rendered":"Sophi.io, de The Globe and Mail, remporte un North American Digital Media Award de la WAN-IFRA"},"content":{"rendered":"

TORONTO, 07 juill. 2021 (GLOBE NEWSWIRE) — Sophi.io<\/u><\/a>, le moteur d’automatisation, d’optimisation et de pr\u00e9vision bas\u00e9 sur l’intelligence artificielle de The Globe and Mail, a remport\u00e9 le North American Digital Media Award 2021 de la WAN-IFRA dans la cat\u00e9gorie \u00ab\u00a0Meilleure strat\u00e9gie de contenu payant\u00a0\u00bb. Il s’agit du quatri\u00e8me prix attribu\u00e9 \u00e0 Sophi au cours du mois dernier.<\/p>\n

Les North American Digital Media Awards r\u00e9compensent les \u00e9diteurs de m\u00e9dias d’information qui ont fourni des projets de m\u00e9dias num\u00e9riques de pointe, uniques et originaux au cours de l’ann\u00e9e \u00e9coul\u00e9e.<\/p>\n

\u00ab\u00a0Gr\u00e2ce \u00e0 l’utilisation de cette technologie [dynamic paywall, \u00ab\u00a0p\u00e9age de lecture num\u00e9rique dynamique\u00a0\u00bb], The Globe and Mail comprend vraiment les habitudes de ses lecteurs, ce qui le m\u00e8ne aux meilleures pratiques en mati\u00e8re de publicit\u00e9 et de contenu payant et lui permet d’ajuster judicieusement sa strat\u00e9gie commerciale\u00a0\u00bb, a d\u00e9clar\u00e9 la WAN-IFRA (Association mondiale des journaux et des \u00e9diteurs de m\u00e9dias d’information) lors de l’annonce de la d\u00e9cision.<\/p>\n

Phillip Crawley, PDG et \u00e9diteur de The Globe and Mail, a ainsi comment\u00e9 l’annonce\u00a0: \u00ab\u00a0Remporter un North American Digital Media Award de la WAN-IFRA pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive souligne la capacit\u00e9 de Sophi \u00e0 montrer \u00e0 l’industrie de l’\u00e9dition \u00e0 quoi ressemble l’avenir. Nous sommes fiers de pouvoir apporter ces outils bas\u00e9s sur l’intelligence artificielle et l’apprentissage machine aux organisations du monde entier.\u00a0\u00bb<\/p>\n

Sophi a \u00e9t\u00e9 d\u00e9velopp\u00e9e par The Globe and Mail pour aider les r\u00e9dactions \u00e0 prendre des d\u00e9cisions strat\u00e9giques et tactiques importantes. Il s’agit d’une suite d’outils qui comprend Sophi Automation et Sophi for Paywalls ainsi que Sophi Analytics, un syst\u00e8me d’aide \u00e0 la d\u00e9cision pour les \u00e9quipes de r\u00e9daction.<\/p>\n

Sophi est un syst\u00e8me d’intelligence artificielle qui aide les \u00e9diteurs \u00e0 identifier leur contenu le plus pr\u00e9cieux et \u00e0 en tirer parti. Il poss\u00e8de de puissantes capacit\u00e9s pr\u00e9visionnelles\u00a0: en s’appuyant sur le traitement automatique du langage naturel, Sophi Dynamic Paywall<\/u><\/a>, un moteur de p\u00e9age de lecture num\u00e9rique enti\u00e8rement dynamique, personnalis\u00e9 et en temps r\u00e9el, analyse le contenu et le comportement de l’utilisateur afin de d\u00e9terminer quand demander de l’argent ou une adresse e-mail \u00e0 un lecteur, et quand le laisser tranquille.<\/p>\n

En tant que laur\u00e9ate du prix Digital Media pour l’Am\u00e9rique du Nord, Sophi est d\u00e9sormais candidate aux\u00a0World Digital Media Awards de la WAN-IFRA<\/u><\/a>, pour lesquels les laur\u00e9ats de l’Am\u00e9rique du Nord, de l’Am\u00e9rique latine, de l’Asie, de l’Europe, de l’Afrique, de l’Inde et du Moyen-Orient sont en comp\u00e9tition.<\/p>\n

\u00c0 propos de Sophi.io<\/strong><\/p>\n

Sophi.io (https:\/\/www.sophi.io<\/u><\/a>) est une suite d’outils d’optimisation et de pr\u00e9vision bas\u00e9s sur l’IA qui a \u00e9t\u00e9 d\u00e9velopp\u00e9e par The Globe and Mail, la principale soci\u00e9t\u00e9 de m\u00e9dias d’information du Canada, pour aider les \u00e9diteurs de contenu \u00e0 prendre des d\u00e9cisions strat\u00e9giques et tactiques importantes. Les solutions de Sophi vont de Sophi Site Automation et Sophi for Paywalls \u00e0 Sophi Analytics, un syst\u00e8me d’aide \u00e0 la d\u00e9cision pour les \u00e9diteurs de contenu. Sophi vise \u00e0 am\u00e9liorer les mesures qui comptent le plus pour n’importe quelle entreprise, telles que la r\u00e9tention et l’acquisition d’abonn\u00e9s, l’engagement, la r\u00e9cence, la fr\u00e9quence et le volume.<\/p>\n

Contact\n\nJamie Rubenovitch\nDirectrice du marketing, Sophi.io\nThe Globe and Mail\n416-585-3355\njrubenovitch@globeandmail.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"
TORONTO, 07 juill. 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io, le moteur d\u2019automatisation, d\u2019optimisation et de pr\u00e9vision bas\u00e9 sur l\u2019intelligence artificielle de The Globe and Mail, a remport\u00e9 le North American Digital Media Award 2021 de la WAN-IFRA dans la cat\u00e9gorie \u00ab\u00a0Meilleure strat\u00e9gie de contenu payant\u00a0\u00bb. Il s\u2019agit du quatri\u00e8me prix attribu\u00e9 \u00e0 Sophi au cours du [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"\nSophi.io, de The Globe and Mail, remporte un North American Digital Media Award de la WAN-IFRA - Daily South Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailysouthafrica.com\/sophi-io-de-the-globe-and-mail-remporte-un-north-american-digital-media-award-de-la-wan-ifra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sophi.io, de The Globe and Mail, remporte un North American Digital Media Award de la WAN-IFRA - Daily South Africa\" \/>\n<meta property=\"og:description\" content=\"TORONTO, 07 juill. 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io, le moteur d\u2019automatisation, d\u2019optimisation et de pr\u00e9vision bas\u00e9 sur l\u2019intelligence artificielle de The Globe and Mail, a remport\u00e9 le North American Digital Media Award 2021 de la WAN-IFRA dans la cat\u00e9gorie \u00ab\u00a0Meilleure strat\u00e9gie de contenu payant\u00a0\u00bb. 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