{"id":40609,"date":"2021-07-08T05:26:42","date_gmt":"2021-07-08T05:26:42","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=76124"},"modified":"2021-07-08T05:26:42","modified_gmt":"2021-07-08T05:26:42","slug":"sophi-io-da-the-globe-and-mail-conquista-premio-de-midia-digital-da-america-do-norte-da-wan-ifra","status":"publish","type":"post","link":"https:\/\/dailysouthafrica.com\/sophi-io-da-the-globe-and-mail-conquista-premio-de-midia-digital-da-america-do-norte-da-wan-ifra\/","title":{"rendered":"Sophi.io da The Globe and Mail Conquista Pr\u00eamio de M\u00eddia Digital da Am\u00e9rica do Norte da WAN-IFRA"},"content":{"rendered":"

TORONTO, July 07, 2021 (GLOBE NEWSWIRE) — Sophi.io<\/u><\/a>, o mecanismo de automa\u00e7\u00e3o, otimiza\u00e7\u00e3o e previs\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, conquistou o Pr\u00eamio de M\u00eddia Digital da Am\u00e9rica do Norte de 2021 da WAN-IFRA na categoria de Melhor Estrat\u00e9gia de Conte\u00fado Paga. Este \u00e9 o quarto pr\u00eamio da Sophi no \u00faltimo m\u00eas.<\/p>\n

Os Pr\u00eamios de M\u00eddia Digital da Am\u00e9rica do Norte homenageiam as editoras de not\u00edcias que publicaram projetos de m\u00eddia digital de ponta, \u00fanicos e originais no ano passado.<\/p>\n

\u201cCom o uso dessa tecnologia [paywall din\u00e2mico], a The Globe and Mail realmente entende os h\u00e1bitos dos seus leitores e isso resulta nas melhores pr\u00e1ticas em publicidade e conte\u00fado pago, para o ajuste inteligente da estrat\u00e9gia dos neg\u00f3cios\u201d, disse a WAN-IFRA ao anunciar a decis\u00e3o.<\/p>\n

Phillip Crawley, CEO e Editor da The Globe and Mail, disse: \u201cReceber um Pr\u00eamio de M\u00eddia Digital da Am\u00e9rica do Norte da WAN-IFRA dois anos consecutivos \u00e9 um exemplo da capacidade da Sophi mostrar \u00e0 ind\u00fastria editorial como ser\u00e1 o futuro. Temos orgulho de poder oferecer essas ferramentas baseadas em IA e ML para empresas de todo o mundo.\u201d<\/p>\n

A Sophi foi desenvolvida pela The Globe and Mail para ajudar os editores de conte\u00fado a tomarem decis\u00f5es estrat\u00e9gicas e t\u00e1ticas importantes. \u00c9 um conjunto de ferramentas que inclui Sophi Automation e Sophi for Paywalls, bem como Sophi Analytics, um sistema de suporte \u00e0 decis\u00e3o para editores de conte\u00fado.<\/p>\n

A Sophi \u00e9 um sistema de intelig\u00eancia artificial que ajuda os editores a identificar e aproveitar seu conte\u00fado mais valioso. Com recursos preditivos potentes que usam o processamento de linguagem natural, o Sophi Dynamic Paywall<\/u><\/a> \u00e9 um mecanismo de paywall totalmente din\u00e2mico, em tempo real e personalizado que analisa o conte\u00fado e o comportamento do usu\u00e1rio para determinar quando solicitar dinheiro ou um endere\u00e7o de e-mail de um leitor e quando deix\u00e1-lo em paz.<\/p>\n

Como vencedora do pr\u00eamio norte-americano, a Sophi agora \u00e9 candidata ao WAN-IFRA World Digital Media Awards<\/u><\/a>, onde os vencedores da Am\u00e9rica do Norte, Am\u00e9rica Latina, \u00c1sia, Europa, \u00c1frica, \u00cdndia e Oriente M\u00e9dio competem.<\/p>\n

Sobre a Sophi.io<\/strong><\/p>\n

A Sophi.io (https:\/\/www.sophi.io<\/u><\/a>) \u00e9 uma su\u00edte de ferramentas de otimiza\u00e7\u00e3o e previs\u00e3o com base em IA desenvolvida pela The Globe and Mail, a principal empresa de m\u00eddia de news do Canad\u00e1, que ajuda os editores de conte\u00fado a tomar decis\u00f5es estrat\u00e9gicas e t\u00e1ticas importantes. As solu\u00e7\u00f5es Sophi variam desde a Sophi Site Automation at\u00e9 Sophi for Paywalls e Sophi Analytics, um sistema de suporte \u00e0 decis\u00e3o para editores de conte\u00fado. A Sophi foi projetada para aprimorar as m\u00e9tricas que mais importam para qualquer empresa, como reten\u00e7\u00e3o e aquisi\u00e7\u00e3o de assinantes, engajamento, recentidade, frequ\u00eancia e volume.<\/p>\n

Contato\n\nJamie Rubenovitch\nDirigente de Marketing, Sophi.io\nThe Globe and Mail\n416-585-3355\njrubenovitch@globeandmail.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"
TORONTO, July 07, 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io, o mecanismo de automa\u00e7\u00e3o, otimiza\u00e7\u00e3o e previs\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, conquistou o Pr\u00eamio de M\u00eddia Digital da Am\u00e9rica do Norte de 2021 da WAN-IFRA na categoria de Melhor Estrat\u00e9gia de Conte\u00fado Paga. Este \u00e9 o quarto pr\u00eamio da Sophi no [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"\nSophi.io da The Globe and Mail Conquista Pr\u00eamio de M\u00eddia Digital da Am\u00e9rica do Norte da WAN-IFRA - Daily South Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailysouthafrica.com\/sophi-io-da-the-globe-and-mail-conquista-premio-de-midia-digital-da-america-do-norte-da-wan-ifra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sophi.io da The Globe and Mail Conquista Pr\u00eamio de M\u00eddia Digital da Am\u00e9rica do Norte da WAN-IFRA - Daily South Africa\" \/>\n<meta property=\"og:description\" content=\"TORONTO, July 07, 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io, o mecanismo de automa\u00e7\u00e3o, otimiza\u00e7\u00e3o e previs\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, conquistou o Pr\u00eamio de M\u00eddia Digital da Am\u00e9rica do Norte de 2021 da WAN-IFRA na categoria de Melhor Estrat\u00e9gia de Conte\u00fado Paga. 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