{"id":52393,"date":"2022-05-20T05:29:53","date_gmt":"2022-05-20T05:29:53","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=92040"},"modified":"2022-05-20T05:29:53","modified_gmt":"2022-05-20T05:29:53","slug":"advance-local-e-novo-cliente-da-sophi-io","status":"publish","type":"post","link":"https:\/\/dailysouthafrica.com\/advance-local-e-novo-cliente-da-sophi-io\/","title":{"rendered":"Advance Local \u00e9 novo cliente da Sophi.io"},"content":{"rendered":"
\n

TORONTO, May 19, 2022 (GLOBE NEWSWIRE) — A Advance Local, um dos maiores grupos de m\u00eddia dos Estados Unidos que opera 10 principais organiza\u00e7\u00f5es de not\u00edcias e informa\u00e7\u00f5es e atinge 55 milh\u00f5es de pessoas por m\u00eas, quadruplicou sua meta de assinatura com o Sophi Content Paywall Engine. Diante das press\u00f5es publicit\u00e1rias intensificadas pelo Coronav\u00edrus, a Advance Local aumentou as convers\u00f5es de assinaturas em 45% com Sophi.io<\/a>, uma plataforma de automa\u00e7\u00e3o, otimiza\u00e7\u00e3o e previs\u00e3o alimentada por IA desenvolvida pela The Globe and Mail. Seu sucesso com a Sophi tamb\u00e9m lhes rendeu um lugar como finalista no Digiday Media Awards, anunciado esta semana.<\/p>\n

Neil Katz, Diretor de Clientes da Advance Local, disse: \u201cQuer\u00edamos ver at\u00e9 onde a Sophi poderia nos levar, ent\u00e3o testamos o Sophi Content Paywall em um dos nossos maiores sites. Os resultados foram transformadores. Esper\u00e1vamos um aumento de 10% na taxa de convers\u00e3o, mas a Sophi entregou quatro vezes esse resultado. Continuamos implementando as solu\u00e7\u00f5es Sophi em mais de nossos sites no momento.\u201d<\/p>\n

A Advance come\u00e7ou a usar o Sophi Content Paywall Engine<\/em> em um dos seus maiores sites, o cleveland.com<\/a>, para obter melhores insights sobre o valor do seu conte\u00fado e impulsionar novos neg\u00f3cios de assinatura. A tecnologia usa processamento avan\u00e7ado de linguagem natural (NLP) para analisar cada parte do conte\u00fado e selecionar os artigos que devem ser colocados por tr\u00e1s de um paywall. Ela escolhe apenas os artigos em que a oportunidade de receita de assinatura seja maior do que a receita de publicidade perdida.<\/p>\n

Durante um experimento em que o Advance p\u00f4de ver como a Sophi se compara com o com seu paywall existente, a Sophi apresentou aproximadamente a mesma quantidade de paywalls e gerou um aumento de 45% na taxa de convers\u00e3o total, enquanto tamb\u00e9m descobriu bols\u00f5es de conte\u00fado que os editores n\u00e3o previam que gerariam assinaturas.<\/p>\n

John Hassell, Vice-Presidente S\u00eanior e Diretor Editorial da Advance Local, disse: \u201cQuer\u00edamos ver se o paywall de conte\u00fado da Sophi poderia aumentar a aquisi\u00e7\u00e3o de assinantes em 10%, mas esta meta foi ultrapassada e muito. Estamos satisfeitos com a plataforma e a maneira como ela nos mostra o qu\u00e3o valioso nosso conte\u00fado editorial \u00e9 para nosso p\u00fablico.\u201d<\/p>\n

A Advance Local tamb\u00e9m \u00e9 finalista do Digiday Media Awards<\/a>, na categoria de Melhor Assinatura ou Produto de Assinatura, por seu trabalho usando o Sophi Content Paywall Engine.<\/p>\n

\u201cA Advance Local \u00e9 uma organiza\u00e7\u00e3o incrivelmente inovadora que observamos ultrapassar os limites e estamos muito animados em trabalhar com eles\u201d, disse Mike O\u2019Neill, cofundador e CEO da Sophi.io. \u201cEstamos observando o grande valor do paywall de conte\u00fado que eles implementaram e estamos animados em introduzir outro tipo de tecnologia de ponta com esta marca t\u00e3o forte.\u201d<\/p>\n

Sobre a Advance Local<\/strong><\/p>\n

A Advance Local (www.advancelocal.com<\/a>) \u00e9 um dos maiores grupos de m\u00eddia dos Estados Unidos. Ela opera 10 importantes organiza\u00e7\u00f5es de not\u00edcias e informa\u00e7\u00f5es e atinge 55 milh\u00f5es de pessoas mensalmente em v\u00e1rias plataformas com seu jornalismo de alta qualidade. A empresa se dedica a um incompar\u00e1vel jornalismo local que melhora a vida de milh\u00f5es de pessoas.<\/p>\n

Sobre a Sophi.io<\/strong><\/p>\n

Sophi.io (https:\/\/www.sophi.io<\/a>) foi desenvolvida pela The Globe and Mail para ajudar os editores de conte\u00fado a tomar decis\u00f5es estrat\u00e9gicas e t\u00e1ticas importantes. A empresa oferece um conjunto de solu\u00e7\u00f5es de automa\u00e7\u00e3o, otimiza\u00e7\u00e3o e previs\u00e3o com base em IA e ML, incluindo Sophi Site Automation, Sophi for Paywalls e Sophi for First Party Data. A Sophi tamb\u00e9m capacita o laydown automatizado de um clique da publica\u00e7\u00e3o impressa sem modelos. A Sophi foi projetada para aprimorar as m\u00e9tricas que mais importam para sua empresa, como reten\u00e7\u00e3o e aquisi\u00e7\u00e3o de assinantes, engajamento, recentidade, frequ\u00eancia e volume.<\/p>\n

Contato\n\nJamie Rubenovitch\nDirigente de Marketing, Sophi.io\nThe Globe and Mail\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\njrubenovitch@globeandmail.com<\/a>\n416-585-3355<\/pre>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
TORONTO, May 19, 2022 (GLOBE NEWSWIRE) \u2014 A Advance Local, um dos maiores grupos de m\u00eddia dos Estados Unidos que opera 10 principais organiza\u00e7\u00f5es de not\u00edcias e informa\u00e7\u00f5es e atinge 55 milh\u00f5es de pessoas por m\u00eas, quadruplicou sua meta de assinatura com o Sophi Content Paywall Engine. Diante das press\u00f5es publicit\u00e1rias intensificadas pelo Coronav\u00edrus, a [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"\nAdvance Local \u00e9 novo cliente da Sophi.io - Daily South Africa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailysouthafrica.com\/advance-local-e-novo-cliente-da-sophi-io\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advance Local \u00e9 novo cliente da Sophi.io - Daily South Africa\" \/>\n<meta property=\"og:description\" content=\"TORONTO, May 19, 2022 (GLOBE NEWSWIRE) \u2014 A Advance Local, um dos maiores grupos de m\u00eddia dos Estados Unidos que opera 10 principais organiza\u00e7\u00f5es de not\u00edcias e informa\u00e7\u00f5es e atinge 55 milh\u00f5es de pessoas por m\u00eas, quadruplicou sua meta de assinatura com o Sophi Content Paywall Engine. 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