Johannesburg: Leading voices in South Africa’s film, media, and creative industries have called for a fundamental shift in how women are portrayed, insisting that storytelling, content creation, and media platforms must move beyond victimhood and actively reclaim women’s power. The women were speaking on Tuesday at the national launch of the 16 Days of Activism for No Violence Against Women and Children 2025 campaign at Gallagher Convention Centre.

According to South African Government News Agency, the panel led by Dr. Criselda Kananda spotlighted the experiences and agency of women in the film, entertainment, television, and media sectors, and how these industries can challenge harmful narratives and reshape social attitudes. Veteran foreign editor Sophie Mokoena criticized the persistent marginalization of women leaders in newsrooms and international coverage, pointing out the lack of stories about women’s leadership and successes.

Mokoena reflected on the global impact of South Africa’s former UN Women Executive Director, Pumzile Mlambo-Ngcuka, noting her underreported influence on policy, advocacy, and women’s empowerment. She emphasized the need for media to highlight women’s achievements beyond being victims of gender-based violence.

Music icon and cultural activist Sibongile Mngoma warned of the negative social attitudes perpetuated by harmful media content. She stressed the importance of empowering women to speak and providing them with necessary resources. Screenwriter and filmmaker Lerato Mokoka discussed the power of intentional storytelling and the interrogation of bias in writers’ rooms.

Youth advocate and communications strategist Dumi Le Roux highlighted the importance of involving young people in content creation to achieve meaningful change. SABC Head of Content and producer Lala Tuku emphasized the necessity for women to own their stories at every level of production, advocating for female representation in key creative roles.

Legendary musician and broadcaster Dr. Yvonne Chaka Chaka spoke about radio’s role in reshaping attitudes and uplifting women’s voices, while veteran actress and advocate Nakedi Ribane urged for representation that moves beyond stereotypes and poverty-driven narratives.

As the country enters 16 Days of Activism, the panel’s message was clear: transforming society begins with transforming stories and ensuring women, in all their diversity, hold the pen.